PayPerClick is a lead finder for your company. There are innumerable ways to waste money with PayPerClick. Everybody says it is easy and it is easy. It is also really easy to screw up and bleed $$$.
You need some help with perspective. PayPerClick works when you have several systems in place to create conversions and nurture leads.
I help companies create PayPerClick campaigns that make sense for them. You do need a clear strategic initiative as to what you want to accomplish.
I am a generalist – who helps create the campaigns and helps with an overview of what is happening and the strategic general principals you need to understand to maximize your return on investment.
- I can help you understand general principles without having to discover them by burning money.
- I can help you get a fix on the comprehensive systems you need in play to capitalize on your adwords investment
- I can also help the process move forward. Do you have a list of good ideas sitting unstirred for some time? We can set the parameters and be moving quickly
- I can help you with creating congruity between your strategic objectives and your PayPerClick campaign
Where do you go from here?
You may eventually want to run your own campaign. It takes a lot of work. You have to get acquainted with some fairly complex analytics software. You have to pay attention. I can help with any level of support you need.
Depending on vision for business growth, you might want to move up to a PayPerClick specialist. There are smart people who do this for a living right here in the metroplex. The best ones do not want to take you through the PayPerClick learning curve but are willing to work with you at a particular level of understanding of the systems and a particular level of spending.
I do not recommend big corporate enterprises. Size and stature is good for them. Maybe they are a great fit for big dumb corporations. But for small businesses- and small is tough to define- but for a small regional business, I recommend the close personal attention provided by independent talent or small companies that are transparent and who know you and support you.
I don’t mean the sales representative knows you. I mean the people doing the work know you. I don’t mean a local agency knows you and you are a pass through to a major corporation. I mean you know the person who is running your campaign and he has an interest in your business development systems, your processes and your payperclick campaign as part of your strategic business development plan.
I am always available to help you
- Evaluate what people are doing for you.
- Ensure that all systems and specialists play fair together
- Help you understand how to evaluate and measure to ensure they are doing what they say.
What I suggest you do.
You need a perspective on whether PayPerClick can help your business. There are plenty of people pushing at you to do something like this- maybe some of them are trying to scare you- maybe others are showing you glowing statistics… which might be true- but how true for you?
And it is likely PayPerClick would work well for you- there are certain things you need in your web basket that help ensure your best chance of success.
What what you need is an evaluation form and you need to do some homework.
Or maybe you would like an assessment form for evaluating content creation?
Would you like a written framework for assessing PayPerClick in your business? the assessment provides a clear path to understanding where your opportunities lie and where you need some preparation for better return on investment for your PPC campaign.
The process requires some iteration. I would like to know your website and we can exchange some emails or a call- whichever works best for you- to better help hone in on what will make the critical differences for you.
The effort to customize the appraisal helps save you time and helps focus on the key markers that make a difference for your company.
I am available to help you focus and clarify a critical analysis for you. You probably don’t have the time to be distracted with too many variables. You can focus on what makes the most sense for your company. Request an assessment form
Make sure you see my notes on PayPerClick. If you have any questions- feel free to call.
Bottom line – you have lots of options and the Internet is as big as the opportunity you desire.
