Is creating content important? Do you want to be in business in 5 years? OK, yes, it is that important.
Yet the wrong kind of content turns people off like bad breath.
And who has time to create content? How many times has the subject of content come up before? Everybody is busy. Who has time to create content?
But your great people solve problems and make your customers really happy. These are perfect stories for compelling content.
What about the technology? What about pictures and video? It all sounds complex.
How do you know compelling content will do any good- if you do create all this effort?
What is sensible here? Where would you even start?
How do you get people involved but keep them engaged in getting the work done.
Who has the answers?
Stu the blogger boy might be able to help. Stu does not have all the answers. He does know that the answers lie within the strengths of your people and your personal dedication to values. Stu knows several of the questions to ask and he has experienced a good number of the chuckholes which can arise.
Maybe a simple conversation makes sense. A little perspective can help.
Or maybe you would like an assessment form for evaluating content creation?
I have a written framework for assessing the value of blogging and attraction marketing for service companies. It provides a thorough but easy to follow path to determine your strengths and acknowledge your weaknesses in the strategic endeavor. This framework helps determine clearly if and how it can help you grow more business and then outlines the path to making blogging and attraction marketing work for your company. I don’t just put it up on the website, because when a particular company asks for it, I can fine-tune it to better match their circumstance.
I am also available to help focus the discussion assessment around your strengths. You don’t have the time to be distracted with too many variables. You can focus on what makes the most sense for your company. Request an assessment form
