You can get all kinds of free advice you don’t want- you can pay for all kinds of advice that you might need- but where are the helping hands ready to pitch in and make innovation work?
Breaking new ground can be hard. Figuring out what to keep and what to change is tricky. An outside perspective just might come in handy. Someone who can help with ideas and observations. Someone who can help see what might be lost in the everyday view. Someone who can listen well. Someone who can add extra hands for the task at hand.
Smart innovation starts where you are and transitions to new in a smooth stress free path- or as stress- free as we can make it. It helps to involve people who are impacted. It helps to hav an outside perspective. and And an extra pair of hands can really help by blending with hands already aboard.
Yes, what you might really want is a gofer boy.
Someone with a righteous combination of initiative and listening and with an ability to create value in place. Or you fire him. Meet Stu – the gofer boy.
Where Might a Gofer Boy come in handy? Lets look at some examples where the right gofer boy might be real handy.
Content Creation – Where does your Company stand?
Content is the business development tool of the 21st century. Are you out front in your market or are you being passed over and don’t even know it? What is happening in your niche and where do you stand? A gofer boy can help you figure out where you stand.
Knowing where you stand gives you insight as to what to do next. This is much better than not having a clue- just feeling business growth pain- making a guess as to what to do and continuing to thrash about. Yes, the right gofer boy could help here.
You likely have a pretty clear picture of the importance of compelling content- but there is a GAP – a gap between where you would like to be and where you are right now with compelling content creation.
And this gap can be a big problem to overcome.
- Every one is so busy where is anyone going to find the time to create content?
- How do we know that the content created will be congruous with our strategic business objectives?
- Will this effort in content creation really help meet our strategic business objectives?
- What is the road map for that to happen?
A talented gofer boy just might be useful in the exploration of options and the understanding of your team strengths for content creation.
What you don’t know is costing you money and business growth- on the Internet Search Engines- where you cross paths with your market
You need a clear strategic picture drawn of what can make a difference for your company. You need an appraisal where you stand with content now.
- What works,
- What is not working so well,
- Where the opportunities are to pursue
- What are the roadblocks which need finessing?
Useful content and the productive use of it closely relates to creating a synergy between strategic marketing and sales.
Does your sales staff need some orientation to blend their activities more productively with marketing and the content creation process?
Creating conversations around content creation is an effective means to meeting your chosen people and building relationships with them. The powerful marriage of content creation and marketing and sales is good for sales, good for sales people, and is very much in the self interests of prospects and clients.
An astute Gofer boy who understands this critical cycle of synergy can help initiate such processes and implement powerful actions into the business development process. Can a gofer boy answer some questions here? Would a conversation make sense of the subject?
Where do you stand with Search Engine Marketing right now? What is your business standing in your own local market?
- What do you find when you type in the name of your company?
- Did you company appear on the local map under your keywords?
- Do you have a pretty good idea what your keywords are?
- Where do you stand with them against your competitors?
- This relates to compelling content that matches what your market is looking for.
A Righteous Gofer Boy just might be a good fit here to help you get your bearings, help you find a productive focus and put energy to bear on real challenges. A short conversation can quickly demonstrate whether further discussion is productive.
But you don’t really know what key words matter without some analytics and some testing and some analysis.
What kind of analytics software are you using? Are you leveraging the resources of Google Webmaster Tools? What you don’t know cost you time and money. What doesn’t work can be frustrating. It helps to have some bearing. It helps to see the data so that you can fine-tune what does work.
Have you ever considered what you would do with more slack? You have a pretty good idea what you biggest constraints are- or you have an inkling and need some extra time to sort out what needs to be done… Y0u need more slack.
Having a gofer boy to help with whatever is needed
- to help create clarity
- to take on an added task
- whatever makes sense to do…
can help make the process of finding slack… getting busy stuff off your plate so you have more room for the substantial much easier.
What is the process for figuring out whether a gofer boy makes sense for you?
This process starts with a conversation. Does Stu the gofer boy make sense or is he just a nut? What might make sense as a path towards innovation? A conversation can add clarity- whether Stu looks like a resource or looks like someone to steer around. Feel free to call or email.
