I am a nerd channeler. Specialists are great to have when you know
- what you want them to do and
- you have a clear picture what your objectives are and what the specialist is doing to help you meet them.
- when you know they know what they are talking about and not just spouting BS
I am a generalist. I don’t have all the answers but by working strategically with you, we can assess strengths, know where the friction is, know what our objectives are… and then figure out whether specialists and free lancers make sense in the business development mix.
There are essential technologies that you need a clear perspective on. Specialists are not the right answer here, because the see the world through their own tinted glass expert eyes- and often lack perspective.
I also come in handy as an outside ear and a separate pair of eyes to spot and tactfully bring up potential dust bunnies that get overlooked but that are hampering productivity and cluttering up work processes. It is very easy to get into habits that might need some shaking up. It is easy to build a nice safe way of doing things and not be fully prepaired as the marketing playing field changes.
Can Stu help here? He has been very helpful before. He has been fired before. Here is what I suggest you do. Why don’t you have a conversation with Stu and see if there is a strategic meeting of the minds, as to the worth of a follow up conversation.
What is the risk here?
1. Stu is boring and you have wasted 10 minutes. Well not in fact wasted, you know at least on concrete idea that is not a solution.
2. Stu is quite interesting and open up several interesting boxes that are worth pursuing. Then another conversation makes sense and then that one can be evaluated for value.
Stu has experience with the following technologies. His view is strategic rather than the mechanistic attitude of technology tools. The right questions are does this make sense and what do we have to do to leverage the value this technology will provide us?
The differences are critical. And Stu does not have all the answers- because the critical answers come not from the technology but from within you community of talent.
- help people with blogger blogs
- help people with blogging technology – basic wordpress design and problems
- help with BlogSpot technology – the free blogging entity from Google
- help with copywriting and idea creation
- help people with picture editing
- help people with simple video creation
- help people with presentation creation
- help people with speeches
I know where to find the specialist you do need. I know when you need them. I know what we can do together. I know the technology and what needs to be done in house, and what can be done in a collaborative process between your team and freelance talent.
I don’t know everything – I just have a nose for what can work better and for the talent that can get us there.
