Imagine a group of contractors and professional service providers working together to deliver better services to customers and holding each other to high levels of integrity. The result would be happier clients and more effective business development for each collaborating partner.
This is the ultimate business development tool particularly in today’s market where technology is changing the way successful business development is done. However, it would take consistent effort and long range vision to make it work.
Lets look at the benefits- we need our appetites whetted, and then we can explore the challenges. This is certainly not for everybody and quite frankly- participants would have to be picked out like marriage partners because success depends on mutual trust. However, the potential benefits are enormous.
- We can exchange referrals between partners in strategic and highly leveraged ways.
- We can leverage the Power of Search Engine Optimization
- We can bolster any Social Media Effort with Collaboration
- Better Positioning Makes Creating Marketing and Sales Conversations Easier
- We can prospect effectively and win over prospects as a team
- We can support our communities – make a difference and make new friends
- We can share ideas and market intelligence and resources in select markets
- We can master key technologies and skill sets with shared business review processes
- We can create mastermind groups and peer review processes
- Those are certainly not all- what comes in mind to you?
By working together, we can muster a critical mass that draws friends and attention to our shared efforts and leave our competitors outside looking in and wondering what happened.
We need to understand the challenges.
This is not a cakewalk. Cooperation between various businesses is not business as usual. It requires integrity. It requires respect for customers and respect for each other. Click here to better appraise the difficulties and look at possible solutions.
Feel free to add your ideas.
This is an outline of a generic collaboration. In reality, it can take on any form in any particular market niche where people see the opportunity and have a vision for effectively working together.
- What is your reaction to such an idea?
- What could be done to improve it?
- What would you suggest to improve the presentation of the idea?
- What sounds exciting?
- What do you see as the challenges to make such an idea work?
- What kind of group could you see helping you?
- What questions do you have?
Feel free to leave a comment. If you want to chat on the specifics feel free to call or email
Would you be interested in a continuing dialog on such an opportunity? Send me an email and you can join a separate dialog on the subject.
Let me know what you think.
