Imagine spending as much time as you want in improving your community. Wouldn’t that be fun? If you only had the time and resources to do it.
In fact, there is not a more powerful business development tool in your tool box. All you have to do is know how to wield it. Working in collaboration with a select group of other businesses allows us to leverage energy and time and produce results and leverage the effects to make our community endeavors a civic success and a great business development tool.
And lets get this straight right now. We are not relying on good will here. This is a powerful business strategy with legs.
Being Part of a Dynamic Coalition of Business Partners working in the community
- Makes you feel good because it supports your values.
- Make you money because there is not a more powerful tool for positioning and meeting new customers
- It fulfills a deep need in your employees to feel significant and make a contribution
- It fits well into your strategic business objectives to empower your employees and take your business to a new level of achievement.
- It is a great way to leverage Social Networking and draw in our neighbors to help us.
- This blends right into our new culture of civic mindedness. Pepsi has forsaken SuperBowl ads and put the money into supporting communities for good reason. ROI
You are leveraging the power of working with your community in supporting your community.
This project model is based on leveraging the power of collaboration building. You can do anything you want as an individual or an individual business but the true power here is engaging a coalition of chosen businesses that are engaged for the long term working to build towards a critical mass of success.
Lets look under the hood here and see the power.
- We all look for significance.
- We spend billions of dollars looking for love and companionship.
- We all love to have fun.
- Kids need lessons in taking responsibility.
- We all need lessons in community stewardship
- We need to understand each other better.
- There is a huge amount of need out there
Humans are pack animals. We are starved for attention and good humor. People love opportunities to participate and be engaged. People like to show off what they are doing and what interests them. People need encouragement. People need to be inspired. We find the right people, we give them the right encouragement and we will unleash interesting.
We can exercise our senses of humor and encourage our reader’s sense of joy.
Give our people half a chance, give our community half a chance, and we will be smiling and giggling, awe struck and having a great time. Even while winning the hearts and minds of homeowners.
These are the powerful forces that we get to align and focus on good. These are the sources of energy to get the hard work done. We provide the inspiration, the cohesiveness and the organization in cooperation with a chosen collection of non-profits who struggle for success towards their stated goals.
What are the tools for building such an endeavor?
We live in a superconnected world today with the Internet and social media. We live in a world where whatever you do can and will be recorded for posterity. This is bad if you get carried away on occasion and like to dance on tables. This is good if you like to do commendable things that make you feel good and add value to the world.
Blogging and photos and Facebook and Twitter and sharing are the conduits for community interconnection. This all blends into a mass media base looking for entertaining and uplifting content. You get the strategies right. You create the right critical mass and you have a viral win-win. You build on the momentum improving your community and improving your business connections to the community.
Our job is to create a conduit for people to assist in hand-on effort to do substantial things in communities for which there is a crying need. You are part of the vision. You are part of the implementation. You are a leader.
This looks like an incredible amount of work. How Do We Build this Win-Win Leveraged Situation?
- We really do need to be participating in a well organized collaboration of businesses.
- We need to understand the concepts of a fun and stress free business development system
- We need to understand the empowerment of employees and get a glimpse of the hidden power of tapping the strengths of our employee team.
- We need to be on a path to a culture of innovation
- We need to be on a path towards more slack for leadership and a focus on doing substantial
Together, we have the hands, the time, and the inclination to contribute because we are not acting alone, we are acting with our team of partners. We can create a win for everyone by helping our communities even as we help our businesses grow. We can work together in solving problems, creating synergy and generating fun. People will jump in and participate because… it is fun. Doing good, even as we have fun is a good thing for everyone.
There is a great deal of information left out here. In fact, this is pure theory. But I hope you see the power here- particularly in connection with how the world is changing and how the interconnectivity of technology is allowing people to organize and act in common effort.
Did you want to return to the evaluation of collaboration?
Do you have some questions here or your own observations how this might work? Feel free to leave a comment or call or email
