There is so much talk about the digital world and about social media- what a great time to be a contrarian and review basic on the ground real connections that get you noticed.
Here are umpteen ways to create synergy between the off-line eye catching print and sign technology and the Internet and Social Media world.
Each of these is a generic idea that may or may not fit into your perceptions; but explore them. With a little creativity, you can stir up some romance with these ideas.
This does take creativity. It does take boldness. Your bait must be attractive- either that- or have a very comfortable chair on your boat because the fish are not biting.
Feel free to email or call if you need some help brainstorming the right bait.
- In brochures and on business cards
- On bumper stickers
- In your yellow page ad
- On door-hangers
- On flyers and leave behinds
- On coupons at the office of a business partner
- On a direct mail piece
- In a shared mailing piece
- Signage on your vehicle
- On promotional products such as caps, mugs and towels
- In your voicemail messages
- In your email signature
- Mention it when you’re a guest on radio talk shows.
- In print ads
- In your chamber of commerce newsletter
- On your fax cover sheets
- In business directories
- On your embroidered shirt or bag
- In trade publications
- On your invoices
- On Postcard Mailings
- In other people’s newsletters
- In newspaper and magazine letters to the editor
- In radio advertisements
- On refrigerator magnets
- On stickers attached to the outside of product packages
- In your own print or electronic newsletter
- Word of mouth
What ideas are missing here? I know I have missed a few.
The key to success here is to be eye-catching and not boring. You have to get out on the edge a bit.
Feel free to leave suggestions. Feel free to call or email.
