Too many people take for granted that people will look over their website or sales information and decide to call for more information. This is about as useful as standing around waiting for someone to ask to buy something from you. Yes, even behind the store counter.
OK, this attitude costs you big bucks.
We believe in direct response around here.
Everything we talk about is geared to generating a response.
This is very much in line with social media – but we talk it up several notches.
We don’t bug people and interrupt them trying to get them to buy our cookies, but we have the aroma of fresh baked cookies wafting in the area and we have the aroma of fresh coffee languorously lingering in the air and we invite people to sample a cookie.
We offer as compelling an offer as we can concoct. “Would you like a large block of salt? NOT. Not unless they have a herd of longhorns needing a mineral boost. And your services relate to cattle rearing.
Great Offers are great because they get people to raise their hand and identify themselves as a prospect for your services. Great offers get people to respond to your content that matches the step in the buying process where they are right now.
Here are more details on direct response.
And understanding the steps to buying is critical to a great offer.
Compelling Content determines the response to your offers. Your direct response efforts start the dialog and help you measure how well you are doing with your compelling content.
Creating compelling offers is much easier to concoct in a collaborative atmosphere with a team of partners who can cross promote goodies and goods that are tempting to the marketplace.
Would it help to know someone who bakes great cookies? Can you imagine a follow up on an estimate that says the following
” we sent you an estimate for you a couple weeks ago to fix a problem that really needs attention. Now you know putting off this work serves no good purpose.
So we are going to make you an offer that is even harder to refuse. If, before Wednesday the 42nd of Narst 2010, you call and tell us to go ahead on this bid, we will deliver to your home 2 dozen chocolate chip cooking from the Incredible Goodie Bakery Company…
Now, isn’t that more fun than ” Are You Ready to Move forward on that estimate we sent you last week?”
Or does that sound enticing because I am hungry and like cookies?
So why isn’t there a direct response offer on this page 
What do you suggest I offer?
Any comments? Any Questions? Feel free to call or email
