The marketing – sales paradigm has changed. Buyers don’t like to be chased. They use technology to fend off. Your best option is to be attractive and help people needing your services find you. This battle is won with compelling content.
Nothing works easier to create compelling content than a blogging format. No presentation format is more effective to display attractive offers.
Look around this webpage right now. See what I am attempting to do. This visual image should provide a vision of what is available to you. Don’t get caught up on style- look around at the real estate available.
Here are two great blogs which demonstrate attractive styles. These guys are very good.
Craig Forte writes for Real Estate Agents. Look at his great content- his great offers. Craig is a marketing specialist. He makes great offers.
Check out Chris Brogan. He is a stalwart in social media. Look at his offers. Chris Brogan is a classic blogger.
Why is a blog so good for your company?
1. Make sure you understand the magnitude shift of how people buy these days.
2. Make sure you stop and understand the opportunity which exists and realize that if you don’t do it – competitors will or are doing it right now.
3. Realize that marketing clout is no longer something easy to buy with advertising. People are ignoring advertising like never before. They go find what they want on line. Internet advertising is growing because people can pick what they are interested in and go find the information they find valuable. Therefore the most valuable, the most compelling content wins.
4. Don’t miss this implication that blogging and content are assets you build not buy. If you go through the effort- and it does take effort- everybody is pretty busy already- you will build an asset that gathers energy and attracts a following that will build a community.
Your community of people who turn to you for valuable advice, for answers to questions and for services when they are needed.
They also listen to you when you help them avoid problems. They refer you to their friends in direct proportion to your ability to save them expenses and make an impression of value on them.
5. Creation of Compelling content is not hard. Yes, I know it seems hard, but relax and read on. You and your key people are very good at helping people solve problems. You get called out to fix problems and you diagnose and solve them.
You see dumb stuff done all the time. You see your market being sold bogus solutions. You have all the makings of content that will hold prospects spellbound. They don’t like to waste money. They want to head off problems. They will pay attention to you.
Therefore, the only challenge is getting the content from your brain or your key people’s brain onto the blogging page. The various methodologies are outlined here. Whatever it takes can be done. You have people who love to help people solve problems. This is likely you too. All we have to do is tap this information and you will be an easy source of content.
Pictures work great to
- help people understand potential problems
- help people visualize what is repaired properly – you should be documenting what you do in photos anyway and these same pictures add powerful images of how you create value.
- pictures are very easily adapted into video
- pictures are very easily integrated into articles, newsletters
Your investment in content pays off for the long-term. It can be re-purposed, updated when needed and continually added to.
6. Your top sales people know intimately how to create value for clients. Using their experiences provides a myriad of ways to not only create content for a blog but also to create connections with potential partners and with new prospects.
Blogging ties into interviews and speeches and presentations- all kinds of creative news to build connections and exposure.
A concerted effort to give top sales people more slack by configuring talent to help reduce their constraints and free up time for strategic content generation, for strategic connection building, for content publishing through a blog and other outlets can build a structural foundation for business growth in directions that make sense for your bottom line.
There is help available with any part of the blogging process.
Helping companies tap their expertise and create content is my favorite role as a freelance contractor.
- I help you understand what people find attractive, how they perceive things, and how to tell an attractive story.
- I help with technology where needed. The technology takes some getting used to.
- You have your strengths that make you money. I provide any technology and help with facilitating content so you and your team can concentrate on your value added activities.
- I help make sure that content creation is congruent with your strategic business objectives. We are not automatons, but we need to know what impression we want to make.
Here are two Stu-pendous offers – nearly impossible to ignore – I wish. (Feel Free to let me know- if fact, please let me know what might make this chocolate chip quality compelling here. )
Compelling offer Number 1
I have a written framework for assessing the value of blogging and attraction marketing for service companies. It provides a comprehensive and easy way to determine your strengths and acknowledge your weaknesses in the strategic endeavor. This framework helps determine clearly if and how it can help you grow more business and then outlines the path to making blogging and attraction marketing work for your company. I don’t just put it up on the website, because when a particular company asks for it, I can fine-tune it to better match their circumstance.
I am also available to help focus the discussion assessment around your strengths. You don’t have the time to be distracted with too many variables. You can focus on what makes the most sense for your company. Request an assessment form
Compelling Offer Number 2
A collaboration structure can can help you leverage your content effectively and make content creation easier. Check out the notes on strategic collaboration and then check out the compelling offer associated with collaboration. Collaboration helps multiple the payoff and effort you go through to create compelling content.
Comments Welcome.
You can tell me how impressed you are with my powerful call to action and by compelling offers 
What question do you have or what comment would you like to leave.
Do some immediate concerns come to mind when thinking about a blog? Feel free to comment or give me a call or just email.
Do not let your personal questions or disquieting concerns stop you from something that could be a powerful tool for your company.
