Who would argue that it makes great sense to keep the customers you have? Yet most companies spend an inordinate amount of time, energy and money- fishing for new clients and ignore proper care for their existing herd of clients.
Maybe you are relying on your sales force to keep in touch? Caring for your herd is not something to take for granted. Smart aggressive companies are out to expand their herd. You don’t pay attention and good clients wander off. Tell me that hasn’t happened to you.
Make sure you understand the value of a lifetime client. Click here to see the BIG MONEY picture.
People pay attention to us when we are adding value to their lives.
Business aghast at loyal customers going elsewhere for services is a cliche in the service industries. They owe you nothing. You take them for granted, they wander off.
Just because you remember a warm and rewarding experience with them- well, what have you done for them lately?
Better think about this before it is too late. You know this, but I will say it anyway. Your loyal customer is another competitor’s choice prospect. A few of them might be great rustlers.
Make sure you understand compelling content. Your content is either making you money or costing you money.
There are a variety of easy technologies to help you interconnect on-line. Blogs, email auto responders, video and audio, Social media. These technologies sound daunting, maybe, but they are not. Click here to get some perspective- to see the easy path clearly.
Social Media also helps you connect to your existing customers. We discuss social networking here. Social networking is fun and productive when well used. Social networking wastes time and provides mediocre results when poorly used. Technology is not the problem- operator error is.
You can engage them in your community efforts and build your business and a better community.
Click here to explore a collaborative effort to leverage your skills, experience and time.
And you can use these tools well. You just have to stop and learn what works, what makes sense and what is annoying as all get out.
Listening and talking – actual conversations and interactions will pay off for you in easy and fun business development.
You are thinking you are already too busy for such. Your people are too busy. Make sure you understand friction. Make sure you are not standing in the way of your own success.
What do you think? Feel free to leave a comment. Feel Free to call.
