We need a variety of technologies to stay in touch with friends, clients and community so they can access our information with the technology they prefer. We understand the economic value of existing clients and a community that trusts us.
By providing compelling content our community finds valuable, they will continue to receive messages from us, read them, carry on conversations with us, ask us questions, and give us referrals when the opportunity arises and hire us when they need services.
Email is a power communication tool even in the age of social media. An email responder system is an excellent way to invite people to subscribe and connect with you on a regular basis.
Your website can make any number of compelling offers to win a subscription. Through the subscription you can carry on a regular conversation and make a variety of offers for information delivered by email.
You can then offer then a newsletter. If you are polite and ask permission, people appreciate information that is useful. If you don’t abuse the privilege you will have an be able to build a continuing relationship based on trust.
Blogging is also a powerful tool of communication. Blogging is usually short snippet based articles around a subject of interest, but can be longer and actual be made multi-part. You can do any number of things with a blog- tell stories, do reviews, do interviews, offer audio and video- the only thing you should not do is be boring.
Recycling generic BS is boring. Be interesting, and people will subscribe by email or RSS reader. Blogs are a great way to add value and start conversations with your community.
Later, we can offer good information from strategic partners that our herd would want to hear. We just always need to be careful that we send out stuff that has value. We never train our herd to ignore what we sent.
We can even send out a good insurance joke when we find one.
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