Pictures are such a powerful medium. You can struggle to tell a story- you can struggle to make a point and tell a better story and make a more powerful point with pictures. You probably already are taking pictures to document the work that you do.
If not now, you will be doing it in the future. In fact, picture taking needs to become a part of work verification by your team, by sub contractors, by subs working under a general… this is the future of successful project verification, and project management.
OK, let get back on point here.
Creating written content can be a chore.
Pictures help to tell the story. Pictures help to guide the story.
Video works great too. When used properly, a small video camera like a Flip and a standard digital camera- yes even an IPhone), can be a powerful content generating tool. Video can also be made up of still pictures and you just add in the audio soundtrack.
Video is easy and does not have to be studio production quality. If fact, paid talking heads and expensive music integration make your videos sound like advertisements. Not helpful at all. It does require a compelling voice over. No meandering. Keep it short.
Video works great with interviews. Video works great in front of a white board if you have information that fits here.
Pictures and video are good for SEO. Google and the search engines love pictures and love videos. Why, because we all love looking at pictures and watching videos that pertain to our interests. And Google loves to please searchers.
People get in a hurry and won’t read so many words. Pictures and video are near perfection for helping people figure out what you want to say, what you are trying to warn people about- what you are trying to create interest in…
