People go through multiple buying stages before a purchase.
They first figure out they might want something. They are looking for ideas, general interest kind of stuff and then they must decide whether they actually want to make the purchase.
The next step is to decide whom they trust to buy it from.
Before they are ready to buy, the vast majority of them will turn to the Internet for information.
- If you have done a good job with SEO or
- If you get their attention with a PayPerClick Ad and
- If you have compelling content
- If you address their state of mind
- If what they see strikes them as having value
- If you provide them a great special offer
They will respond to your special offer from you-
- if it matches what they are looking for-
- If it matches their state of mind by
- Matching which buying step they are on.
When you know well how your markets thinks about your products or services, you can better match the steps in the buying process and outflank your competition who is likely, rather boring on the subject.
Any questions? Any points you would like to raise. Leave a comment below or feel free to call or email.
