Whom you want to meet very much dictates what compelling content will be. Compelling content is in the eyes of the beholder. The prospect you want to meet will want to talk to you, will listen to you- if you are relevant to him or her and if you carry the aroma of value with you.
You don’t want to market to everybody. Shotgun marketing works for Proctor and Gamble. You need to narrow down to smart strategic choices.
Did you know 20% of your clients produce 80% of your revenue – this is basic application of Pareto’s Principle.
Have you identified those 20%? They have common characteristics with people or companies you haven’t met yet.
Whom better to target with compelling content?
- What are they looking for in relation to your products and services?
- What questions might they be trying to answer?
- What kinds of ideas or inspiration might they want?
Success here relates to creating interactions with prospects and clients, asking questions and listening, taking survey and finding out what people want, what people are interested in, what points of common interests exist around which to build a deeper relationship. Click here to more information on asking and listening.
