You really need to create your own compelling content. OK, you are really busy- and maybe you hate to write- or you are just uncomfortable writing- and things pop up all during the day: when are you going to find any time to blog? We will deal with this perception shortly, first lets make sure we have your appetite whetted for compelling content. It makes you money.
Make sure you understand the dollar value of Compelling Content. Make sure you understand the high cost of generic boring content. This is a huge negative.
Both realizations are so important because compelling content creation takes energy and time.
Warning! Do Not Buy Instant & Easy Generic Content.
Generic Content will not help. It will hurt your cause
Compelling Content is Easier to Create than You Think
You create solutions every day for your clients using your experience, smarts and creative problem. These triumphs for your team and your company are what compelling content is made of.
Imagine taking a singular triumph and sharing it with your prospects and clients. Imagine your compelling content helping them head off problems, helping them realize they have a challenge that needs to be addressed. You are, in effect, helping them figure out that you know what you are doing and that you are trustworthy. This is the value of compelling content.
Meeting the Challenge of Creating Content
You are passionate about what you do. You help clients solve problems, you help clients prevent problems- you help clients with ideas to improve situations- you put big smiles on clients because of the problems you solve and the solutions you provide.
Now, what if you were having a cup of coffee with a friend- would it be so tough to do the play by play on this triumph?
So how can we relate this valuable information when it is top of mind, before we are distracted by ongoing events? So many of these triumphs are lost when we start racing off to the next appointment. This is where perceptions of difficulty occur. Does this have to be?
No not at all. It just takes a little translation from medium to another.
All we have to do is capture this story into a digital form before it is lost. The passion must be captured.
First off, lets examine an easy content creation mindset.
Here are Easy Ways to Move from Our Story to a Digital Draft
Make sure you do not let technology stand in the way. There is talent around to whatever level of help you need. Blogging technology is easier than you think. You can click over here to discuss easy technology for creating and publishing compelling content.
Pictures make blogging much easier. Pictures tell a story with fewer words. Pictures can be signposts to tell a story.
Pictures and Video and Audio have great impact. Pictures and Video and Audio are easy to do. There is more information here.
Some people worry about what they are going to write about.
We touched on this a bit and you can get help with ideas, and help in expressing and outlining what you would like to say.
Your key people who connect to homeowners and businesses owners are great sources of ideas. They listen and
- hear what confuses people
- see people’s property being damaged by deferred maintenance
- see problems developing that will impact the beauty of the home
- reassure people that they do not have a serious problem
- give them great design ideas for sprucing up and prettifying
Creating Compelling Content Requires Visionary Leadership.
You, the owner have the power of success or failure to create compelling content in your hands. You need to have the perspective, you must have an understanding of the hidden value ingrained in you and your employees, because it runs counter to myths about how we use employee talent.
We really do have to able to separate people being busy from actually creating results. Results are what count. All you have to know is knowing what to measure to actually be measuring results.
You, Mr. Owner must have slack.
You can’t work so hard, that you lose your bearings and lose sight of how to make more money.
The power of collaboration can make it easier to create content as well as empower your business growth.
Does it Make Sense for You to be part of a Blogging team?
The thought of creating content can be very stressful. Do you have questions or concerns not addressed here. Would you like to pick the brain of someone who facilitates the creation of content? Feel free to call and ask some questions. A little perspective or reassurance can reduce the stress. Feel free to call or email. Or leave a comment below.
