First off relax – We know how important content is to the company and to you personally- but just relax
- you don’t have to be a professional writer
- you don’t have to be a professional photographer
- you don’t have to be a movie editor to do video…
What do you like to talk about?
Visualize yourself talking about what you enjoy talking about- sports? cars? your kids? politics?
There is probably something you enjoy talking about- we all have our nerd side…
OK, we just have to take that mindset into our area of expertise…
- Have we explained a potential problem to a client today?
- Have you solved a problem for a client today?
- Did you see something important today that your audience needs to know?
- Did you warn someone today of the consequences of a particular action – inaction? Be careful here, we don’t want to come across as a school marm…
- Did you make a suggestion?, offer an idea? muse on a solution? make an observation? have an inspiration?
- Did you just read something in the paper that could affect your clients? Is there something seasonal coming along that will impact your client base?
Use a Few Good PowerTools to Help
- Take some pictures and then tell a story around your pictures.
- Have a conversation with team mates and find out what they are thinking – idea sharing works
Keeping a Caring Attitude Makes a Huge Difference
If you maintain an attitude of watching over your customer like a community watchman- like one neighbor watching out for another neighbor, you will be fine.
When you watch out for people’s interests, they are interested in what you are saying.
What are you Going to Do with This Content? We can’t actually talk to everybody over the back fence…
Its not hard but we do have to get the conversation in your head out into a shareable medium
Any questions or concerns.
Feel free to leave a comment below. If you would like to chat, just email or call.
