Whenever we are marketing we are making stuff up. Our years of experience can help us better understand buyers. Our key people who talk to and help customers are very valuable assets here. We can do surveys. We can talk to customers. We can talk to people who don’t buy from us. But we are still making stuff up.
We move away from making stuff up by testing. There is this really great free tool from Google called Google Analytics. It is a rather complex tool but provides powerful insight into what people are interested in on your website. This is in Google’s interest because they are always working towards giving searchers exactly what they want from their first search.
Lets Peek at the assets of Google Analytics.
Google Analytics builds on your best intuitive sense of what makes compelling content. Analytics reports tells you what is working and what is turning visitors away. Is your content a problem? Are the mechanics of your site a problem? Google Analytics can help you figure out if you have a problem and where it is.
Google Analytics helps you to quickly understand what keywords matter to you. They are not necessarily what you might think they are.
Google Analytics can help you better decipher what people are actually asking for when they use particular search terms.
With better understanding of our visitors, we can be more relevant with our information. Relevant content to our readers means we are delivering value and passing the test of being compelling.
Money Pages are what connect your web visitors to your services and expertise. These are the pages you want people to find in a keyword search. These are the pages people land on in a smart PayPerClick campaign. Money pages are important. They make you Money.
But how do you test whether our Money Pages are working as well as they can?
You use Google Analytics. You can make a change in our Money page- change an offer and see if you can get more clicks on a direct response offer. You are still making stuff up- but You are making up better stuff.
Google Analytics also plays a key role in helping your PayPerClick Campaigns pay off.
This is in important to Google too. When your ads get more clicks- Google get paid more. When you get great conversions and your searchers are happy- Google is happy and you are happy and continue to invest in Google Ads.
PayPerClick is a particularly effective lead gathering tool when we use Google Analytics to test conversions. While the ClickThroughRate is critical in PayPerClick the conversion rate of the page is what actually pays the bills and makes us our profits. Here is more info on advertising with Google.
Optimized use of Google Adwords improves return on investment. Improved Return on Investment allows you to bid more, take more clicks and dominate a market. Dominating a market is good for your profitability and helps you sleep better at night.
Yes it is true. An optimized Google Adwords campaign helps you sleep better at night.
Google Analytics contributes critical data for a process of continuous improvement in business development. The information you gather by testing- by interviewing- by strategic management of your Adwords campaign- gives you valuable information about your market which can then be leveraged in other Internet channels- in direct mail and in various print and broadcast media.
Do You Need Some Help Understanding Google Analytics? Do You Need Some Help Figuring Out What Analytics Can Do for You? Would you like more information on Google Adwords?
It is free but the time it takes to master and understand it is not free. I can either help or find you a referral to help you gain perspective how Google Adwords can help you. Feel free to leave a comment below. Feel free to call or email
