You work long hours. You know you just don’t get enough time to relax- to think strategically. Unfortunately, what you don’t have time to attend to, can cost you $$$. While the battle goes on for slack- until that point- here is a quick look at essential technologies and why they should be important to you.
Let Take a Look at Essential Technologies
Understanding the Internet and your relationship with your visitor is critical for best results. Here is some perspective on the Internet and improving your results on line
Have You Claimed Your Local Business Center Account at Google? At Yahoo? It is free but an essential tool to verify critical information in your local market. Does the Internet have you at the right location? Have you looked. You really need to know how well you fit into the battle for the local market.
Do you listen to what the Internet is saying about you? Is there some disgruntled customer talking trash? You need to know.
You need a perspective on PayPerClick. You are probably being sold at about PayPerClick or someone wants to sell you leads. Maybe you are using PayPerClick already and chaffing under the high costs. When PayPerClick is used properly- it will make you money. It is also a very potent testing tool and sounding board. Make sure you have access to the data though. Here is more perspective on PayPerClick.
While PayPerClick is a very powerful tool for good and profits- there are several things which can go wrong and can cost you big bucks. Conversion of clicks into steps towards a sale- is essential. This relates to compelling content. If you are not relevant to your visitor it is a simple click back to Google. And Google knows when this happens. It affects your quality score and your ads cost more. Make sure you spend some time ruminating on compelling content.
Does Your Website Turn people off? Does it have the equivalent of bad breath? If you aren’t paying attention- people coming to your site might be fending off as soon as they arrive. This is not good. This costs you customers and chills the ardor of referrals. Here is a simple smell test to give you a hint if your website needs a TicTac.
Analytical software can be pretty complex but analytics can help you better understand how well you are doing with your website. If you site turns people off, they just go away. No noise, just no results. Someone with experience in effective design and creating compelling content can certainly help- BUT how do visitors really react is the question and Analytics provides the answers. You need some perspective here.
You do need to own a website. I know you are really fed up with people trying to sell you one. Lots of hype, lots of excitement, and it all sounds like BS. The Internet is important and becoming more important. Here is some perspective. Here are a potful of reasons to have a site. Look these over. You are letting customers slip away by not being on the business platform of the 21st century.
Do you have a question that was not answered here? This all can be very confusing, particularly if you don’t have a frame of reference for all this. Don’t be embarrassed to ask. This is a complex world. We each have our niche. We need resources to help with the rest. If you have any questions, feel free to call. Your time is valuable, and you need perspective, not hype.
